Marketing has changed more in 2 years than in 50
digital marketing

Marketing has changed more in 2 years than in 50

Digital Marketing is changing the fundamentals of Marketing. The traditional Marketing education is no longer relevant. According to Adobe’s Digital Distress Report, more than 75% of all marketers think Marketing has changed more in the past two years than the past 50. Other significant conclusions of the report:

  • 60% of all marketers think their company’s marketing is NOT effective.
  • 66% of all marketers think companies WON’T succeed unless they have a Digital Marketing approach.
  • 65% of all marketers say their company is NOT proficient in Digital Marketing.
  • More than 50% of marketers do NOT feel proficient in Digital Marketing.
  • 60% of all marketers say that their marketing colleagues/team are NOT highly proficient in Digital Marketing.
  • 82% of Digital Marketers do NOT have formal training.
  • 60% of all marketers expect their companies WILL invest more in Digital Marketing this year.

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July 29, 2016

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