In this series we provide several tips to plan your next web project and the digital marketing system associated with it.
A lot of entrepreneurs think that having a website is all they need to bring online visitors. If this is your case, think again. Just Google how many active websites are out there or how many search results you get when looking for the product or service you offer.
As it is well known, the policy of “build it, and they will come” has never been true and never will be. While in the offline world you need to actively market and sell your products to get customers, in the online world you also need to do it.
Your website will not bring visitors unless you give her a little help. Welcome to the Digital Marketing System, or “how to get visitors to your website and convert them to customers”.
Digital Marketing, also referred as Online Marketing, Internet Marketing, Demand Generation Marketing or Inbound Marketing, used to be a small part of the traditional Marketing Departments. Not anymore. Today the Digital Marketing System is the most important marketing area in every large company or organization, and this is also increasingly happening also in the mid-size and small ones. If you are starting a new company, you better understand this new scenario from the start.
A few tips to remember:
- The critical issue today is not to have online presence, but to be found online.
- A website is not enough to be found online.
- The new generation of buyers do not base their decisions only in the information of your website, but increasingly in what others are saying about you.
- A brochure website and contact form are not enough to engage prospects.